Before AI Describes Your Brand: EGGHEAD and Narrativ Prepare Brands for 2027
In short
AI can only describe a brand correctly if the brand is clear. EGGHEAD and Narrativ prepare brands for GEO and AEO ahead of 2027.
Key points
- AI doesn't create reputation. It repeats it.
- Heading into 2027, more people get to know brands through AI answers.
- SEO, AEO, and GEO in one line each
- SEO: getting pages to rank high in search results.
- EGGHEAD's role: a brand worth citing
- As a data-driven branding agency with more than 15 years of experience, EGGHEAD builds the foundation AI reads: Brand audit, including an AI perception audit: what ChatGPT, Gemini...
- Narrativ's role: a brand that gets found
- A brand foundation needs to show up where AI reads.
Full article
Short answer: AI can only repeat what a brand says about itself, consistently, in many places. That is why preparing for the AI search era starts with brand clarity. EGGHEAD, an award-winning branding agency in Jakarta and Singapore, is collaborating with Narrativ, an agency whose GEO and AEO service is run by an in-house SEO team. EGGHEAD defines a clear, consistent brand; Narrativ makes sure that brand is found and cited in every AI answer.
AI doesn’t create reputation. It repeats it.
Heading into 2027, more people get to know brands through AI answers. DemandSphere data cited by Semrush shows Google AI Overviews appeared on 82% of brand-name searches at the end of September 2026, up from 26% at the start of the month.
What is often forgotten: AI doesn’t invent a brand’s story. It summarises what already exists, from websites, reviews, news, social media, and marketplaces. If a brand isn’t clear about who it is, AI will summarise that confusion.
This is where brand strategy matters more than ever.
SEO, AEO, and GEO in one line each
- SEO: getting pages to rank high in search results.
- AEO: getting content used as a direct answer, for example in AI Overviews.
- GEO: getting a brand mentioned and cited correctly by AI such as ChatGPT, Gemini, and Perplexity.
All three work best for brands that know exactly what they want to say.
EGGHEAD’s role: a brand worth citing
As a data-driven branding agency with more than 15 years of experience, EGGHEAD builds the foundation AI reads:
- Brand audit, including an AI perception audit: what ChatGPT, Gemini, and Google say about the brand today, and how far that is from where it wants to be.
- Brand strategy: positioning, key messages, and consistent brand facts, so every source tells the same story.
- Visual and verbal identity: how the brand looks and speaks, documented in a brand guideline for consistency across channels.
Narrativ’s role: a brand that gets found
A brand foundation needs to show up where AI reads. For that, we work with Narrativ, our partner for SEO and AI search. At Narrativ, GEO and AEO are a dedicated service run by an in-house SEO team:
- Auditing what AI says about the brand on a regular basis.
- Building the content and PR that AI cites.
- Monitoring results every month and sharpening them.
How we work together
- Brand and AI audit. EGGHEAD maps the brand, the market, and current AI perception.
- Define clarity. EGGHEAD sets positioning, messages, and brand facts that are ready to be cited.
- Be present everywhere. Narrativ takes that foundation into content, PR, and pages that answer customer questions.
- Measure and maintain. Narrativ monitors AI answers monthly; EGGHEAD keeps the brand consistent.
A short checklist for 2027
- Ask ChatGPT, Gemini, Perplexity, and Google: what do they say about your brand?
- Make sure your description, services, and positioning match across your website, Google Business Profile, LinkedIn, and marketplaces.
- Build pages and FAQs that answer customer questions directly.
- Grow third-party voices: coverage, reviews, and case studies.
- Track AI answers and Google Search Console every month.
In their words
“We’re glad to collaborate with Narrativ. AI can only describe a brand correctly if the brand is consistent about itself, and that is where EGGHEAD comes in. Narrativ brings the SEO and AI search capability that makes brands truly findable.”
Adam Mulyadi, Chief Creative Officer, EGGHEAD Branding Agency
“AI search is changing how brands are found. At Narrativ, GEO and AEO are already a dedicated service with an in-house SEO team: we audit what AI says about a brand, build the content and PR that AI cites, and monitor the results every month. Our collaboration with EGGHEAD gives our clients the option to strengthen their brand foundation at the same time.”
Tommy Andrean, Founder & CEO, Narrativ
Start with clarity
A clear brand is easier for people to remember, and easier for machines to cite. If you want to know what AI says about your brand today, start with a brand audit with EGGHEAD.
Read also: 74% of Consumers Want Brands to Be Honest About AI · Narrativ.
FAQ
Why does brand strategy matter for AI search?
Because AI summarises what is already published about a brand. Brands with consistent positioning, messages, and facts are easier to cite correctly.
What are GEO and AEO?
GEO is the work of getting a brand mentioned and cited correctly by AI such as ChatGPT and Gemini. AEO is the work of getting content used as a direct answer, for example in Google AI Overviews.
What do EGGHEAD and Narrativ each do?
EGGHEAD defines the brand foundation: audit including AI perception, strategy, and identity. Narrativ, through its in-house SEO team, takes the brand into content, PR, and AI search, and monitors results monthly.
How do I start?
Start with a brand audit to see what AI says about your brand today, then compare it with where you want to be.
Sources
- Semrush, “Google AI Overviews now appear for most major brands”, 6 October 2026 (DemandSphere and Ahrefs data): semrush.com
