Ultima II

ULTIMA II: REFINING A TIMELESS BEAUTY IDENTITY

A LEGACY OF TIMELESS BEAUTY

Some beauty brands follow trends. Others build a legacy that lasts beyond them. Ultima II is a beauty and skincare brand rooted in timeless elegance and sophistication.  Its identity reflects a classic approach to beauty, built around refinement, quality, and enduring appeal. The challenge was to preserve this established character while giving the brand a fresher, more contemporary expression.

BRINGING TIMELESS BEAUTY INTO A NEW ERA

How do you modernise a beauty brand without losing what makes it recognisable?

Egghead Branding Agency approached Ultima II’s brand refresh by refining, rather than reinventing, its visual identity. The goal was to create a more cohesive and elevated brand experience while staying true to Ultima II’s timeless character. Through a considered colour palette, refined packaging design, polished product styling, and cohesive art direction, Egghead Branding Agency developed a visual direction that balances classic elegance with modern beauty aesthetics.

A REFINED EXPRESSION OF PREMIUM BEAUTY

Every detail plays a role in how a beauty brand is perceived. From the packaging on a vanity to the way a skincare product is presented, consistency helps communicate quality and reinforce brand recognition.

Egghead Branding Agency brought these elements together through soft tones, elegant finishes, and a consistent visual language across key brand touchpoints. The result is a refined beauty identity that feels premium, contemporary, and unmistakably Ultima II.

TIMELESS BY NATURE, MODERN BY DESIGN.

The Ultima II project demonstrates how thoughtful branding can help an established beauty brand evolve without losing its heritage. By bringing packaging design, product styling, and art direction into one cohesive visual direction, Egghead Branding Agency helped express Ultima II’s enduring elegance in a way that feels relevant to contemporary beauty.

Because timeless beauty is not about standing still. It is about evolving while staying true to who you are.

BUILDING BRANDS THAT STAND THE TEST OF TIME

At Egghead Branding Agency, we believe great branding goes beyond aesthetics. It builds recognition, communicates value, and helps brands stay relevant as markets evolve.

As an award-winning branding agency in Indonesia, Egghead Branding Agency partners with ambitious businesses to shape distinctive brand identities, refine brand positioning, and create cohesive brand experiences. From brand strategy and visual identity to packaging design and art direction, we help brands express who they are and where they want to go.

Looking to build a brand that stands out? Discover how Egghead Branding Agency can help your brand grow.

Porsche Club Indonesia

DRIVEN BY PASSION, UNITED BY PRECISION 

Porsche Club Indonesia (PCI) is more than a community. It represents prestige, performance, and a shared passion for the Porsche lifestyle. As an automotive community in Indonesia, Porsche Club Indonesia brings together Porsche enthusiasts through driving experiences, exclusive gatherings, and community events.

As a creative partner and official sponsor, Egghead Branding Agency supports Porsche Club Indonesia through brand implementation, brand activation, and automotive marketing communications, creating a consistent brand presence across events and digital platforms.

THE IDEA OF THE DRIVE BEYOND THE SPEED 

Being part of Porsche Club Indonesia goes beyond speed. It is about the shared pursuit of excellence, connection, and lifestyle.

Egghead Branding Agency brings this philosophy to life through automotive branding, creative campaign design, and event marketing. Every visual, social media post, and campaign asset reflects the Porsche spirit: refined, powerful, and timeless. From driving tours to exclusive gatherings, each touchpoint reinforces Porsche Club Indonesia’s identity and strengthens its connection with the Porsche community.

DESIGNING THE DRIVE, CAPTURING THE LEGACY

As Porsche Club Indonesia’s creative partner, Egghead Branding Agency manages a range of brand activation and marketing activities, including photo and video documentation, social media strategy, content planning, content production, and design execution.

Through event branding, social media marketing, and cohesive visual storytelling, Egghead Branding Agency creates content that captures the energy of automotive events while maintaining a consistent brand identity. From campaign visuals and event materials to digital content, every execution brings Porsche Club Indonesia’s identity to life and creates a cohesive experience for its members.

As an award-winning branding agency in Jakarta, Egghead Branding Agency combines strategic thinking with creative execution to help brands build meaningful connections with their audiences. Its work with Porsche Club Indonesia reflects this approach, bringing together brand strategy, automotive marketing, and engaging brand experiences.

For Porsche Club Indonesia, every drive is an experience. For Egghead Branding Agency, every touchpoint is an opportunity to bring that experience to life.

Good Time

MAKING GOOD TIMES REAL GOOD

Good Time is a familiar cookie brand built around simple moments of enjoyment. Egghead Branding Agency developed a cohesive packaging design system that strengthens Good Time’s brand identity, improves product recognition, and brings a fresh sense of energy to its range of cookies.

Through a signature bold red palette, playful graphics, and expressive visual elements, the packaging gives each variant a recognizable identity while maintaining a consistent look across the product range. The result is a vibrant, approachable brand experience designed to connect with consumers across different occasions.

A BRAND IDENTITY MADE FOR EVERY GOOD TIME

Egghead Branding Agency refined Good Time’s packaging system to create a more cohesive and recognizable presence across its product range. The design balances consistency with variant differentiation, helping individual flavors stand out while reinforcing the brand’s playful personality. From the overall packaging identity to the details on each pack, every element works together to make Good Time instantly recognizable on the shelf.

FEATURED COLLABORATION: GOOD TIME X TRAVELOKA

ADVENTURE IN EVERY LIFE

Building on Good Time’s distinctive packaging identity, the collaboration with Traveloka brings a sense of adventure to everyday snacking. Egghead Branding Agency developed a co-branded packaging concept that combines Good Time’s signature red with Traveloka’s bright blue travel-inspired elements, connecting the joy of cookies with the excitement of discovering new destinations.

The packaging integrates travel vouchers and QR codes, linking the product experience with opportunities for exploration. By bringing together two familiar brands through a shared spirit of fun and discovery, the collaboration transforms an everyday snack into an invitation to the next adventure.

BRAND COLLABORATION AND PACKAGING DESIGN

Egghead Branding Agency translated the partnership into a cohesive visual direction that balances both brands’ identities. From co-branded packaging to travel-inspired graphics, every detail reinforces the idea of adventure in every bite. This project showcases Egghead Branding Agency’s expertise in brand collaboration, creative concept development, and packaging design for consumer brands in Indonesia.

As an award-winning branding agency in Jakarta, Egghead Branding Agency combines strategic thinking with creative execution to help brands build distinctive identities, strengthen product recognition, and create meaningful connections with consumers.

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