Crack BIG Ideas Hatch BIGGER Brands.

We Design with soul,
Built to connect.
Unshaken by trends.

Beyond The Shell

Beyond The Shell

Believe that every movement marks a new beginning of a better, bigger, and stronger future.

Powered by over 50+ creative thinkers with 15+ years of branding experience, we stand here to create yours more than just a brand, but a life-changing experience for society.

What We Do Best

What we deliver
  • Internal Brand Analysis
  • Target Market Analysis
  • Competitor Analysis
  • Market Trend Analysis
  • Brand Insight Report
How we do it
Every project starts with a data-driven brand audit. We analyse your brand from the inside, study your target market, benchmark your competitors, and map market trends, then turn the findings into a clear insight report, so your brand strategy is built on evidence, not assumptions.
What we deliver
  • Brand Platform (Promise, Values, Perception, Personality, Voice)
  • Brand Essence
  • Brand Architecture
  • Brand Positioning
  • Tagline
  • Customer Touchpoint Map
How we do it
We turn audit insights into a focused brand strategy. We define your brand platform and essence, structure your brand architecture, sharpen your positioning, and craft a memorable tagline, then map every customer touchpoint, so everyone knows what your brand stands for and how to express it.
What we deliver
  • Visual Identity (Logo, Colour, Typography, Graphic System)
  • Verbal Identity (Naming, Key Messages, Tone of Voice)
  • Brand Behaviour
  • Brand Guideline
How we do it
We bring your brand strategy to life through visual, verbal, and behavioural identity. From logo design and visual systems to naming, tone of voice, and brand behaviour, everything is documented in a practical brand guideline, so your brand looks, sounds, and acts the same everywhere.
What we deliver
  • Marketing Research
  • Marketing Strategy
  • Marketing Plan
  • Digital Campaign
  • Offline Campaign
  • Brand Manager
How we do it
We launch your brand into the market and keep it moving. Backed by marketing research, we build your marketing strategy and plan, run digital and offline campaigns with trusted partners, and act as your brand manager, so every campaign grows awareness, engagement, and loyalty.
What we deliver
  • Brand Training
  • Brand Perception Maintenance
  • Brand Supervision
  • Implementation Planning
  • Marketplace Optimisation
How we do it
After launch, we guard your brand so it keeps its value as it grows. Through brand training, perception tracking, supervision of every new application, implementation planning, and marketplace optimisation, we keep your brand consistent and steadily build long-term brand equity.

THE EGGHEAD WAY

How We Do It

EGGSPLORE Audit

Discover your brand’s true positioning and untapped potential through strategic brand auditing.

EGGSPRESS Strategy

We develop powerful brand strategies that drive business growth, competitive advantage, and market leadership.

EGGSHAPE Implement

We bring brand identities to life through impactful visual design and consistent brand experiences...

EGGSECUTE Activation

We create engaging brand activations and marketing campaigns that connect with audiences, drive engagement,...

EGGUIDE Guardianship

We guard your brand after launch, keeping it consistent, relevant, and valuable as your...

The minds
Behind EGGHEAD

Adam Mulyadi

Adam Mulyadi

CEO

Brings 15 years of experience leading bold ideas, building strategies, and shaping brands that endure. A visionary mind setting the standard for impactful branding, recognized in Campaign Asia’s 40 Under 40. Beyond the boardroom, he actively shares branding insights through his personal platform, @adamnmind on Instagram.

Effendy Citra

Effendy Citra

Account Director

Effendy blends nearly a decade of brand experience with a sharp creative eye. As managing partner, he steers relationships with clarity, while actively shaping Egghead’s creative process from big-picture strategy to hands-on execution for leading brands like Telkom Group, JLL, and Modernland.

Mida Noviasari

Mida Noviasari

Account Manager

Dynamic and goal oriented, she enjoys working in the creative industry. Combining her experience working with various brands and her personality, she focuses on delivering the right solution for your brand. Brand enthusiast with experience in handling client services for varieties of clients from different industries for over 10 years such as FMCG, BUMN, private sector, media, and retail.

Gwendelin

Gwendelin

Senior Designer

Gwendelin specializes in Food & Beverage brand design, creating bold, eye-catching visuals that stand out on the shelf. With three years of experience and rapid growth from Junior to Senior level, she blends creative precision with a personal touch. Her notable works include Sayap Suci, HIHI Huatpot, and Imperial Group’s Soulpot, Lamian Palace, Imperial Lamian and Dimsum.

Alkira Brilliana Sukmabhumi

Alkira Brilliana Sukmabhumi

Account Marketing

Alka brings focus and drive to Egghead’s growth engine. She turns inbound leads into lasting partnerships, consistently delivering results while guiding clients with clarity. From overseeing digital campaigns across Google Ads, SEO, and Instagram to leading client meetings each week, she ensures every deal is aligned, negotiated, and set up for impact.

Dhany Berlianda

Dhany Berlianda

Finance

Detail-oriented and professional, Dhanu ensures every process runs with precision. His quick, methodical approach keeps Egghead’s financial flow clear and reliable.

Cianata Chandra

Cianata Chandra

Brand Strategist

With 5 years of experience in Singapore and Indonesia, Cianata blends research, creativity, and cultural insight to craft strategies that help brands grow with purpose. Her work bridges data, lifestyle, and trends into clear directions, with past projects including Penerbit Erlangga and Haidilao.

Ivan Widjaya

Ivan Widjaya

Junior Graphic Designer

Sherri Tatiana

Sherri Tatiana

Senior Graphic Designer

Sherri is a graphic designer with over eight years of experience, specializing in impactful and strategic design for branding. She’s the creative force behind corporate identities that feel consistent, balanced, and professional bringing a personal touch to every system she builds. Guided by bold ideas and enduring strategies, her goal is to create brands people don’t just see, but truly remember. Her portfolio includes HW Livehouse, My Love Bed Cover, Moru Japanese, and Sasa Packaging.

Nyimas Nurjihan Qonita

Nyimas Nurjihan Qonita

Graphic Designer

Shapes bold ideas into visuals that leave a lasting mark, balancing creativity with function. Known for her feminine and fresh design style, she often brings illustration-driven visuals that give brands a distinct and approachable character.

Bagas Pratomo

Bagas Pratomo

Graphic Designer

A brand designer who loves turning ideas into identities people can connect with. Ensuring design bridges storytelling, design systems, and brand expression to help clients and businesses stand out with clarity and consistency. Bagas has worked on projects like PRI, and Rumaia.

Indra

Indra

Graphic Designer

Designs with a clean, mature, and professional approach, making him a natural fit for corporate and property clients. His work for brands such as Summarecon Bekasi, Metland Menteng, mGanik, and Mobee reflects a design language that is both precise and enduring.

Who Do We Work With

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