A Diamond In The Rough,
Yet To Be Discovered
- Brand Audit
- Brand Strategy
- Brand Implementation
Sewn to life in 2014, Mississippi Ladies emerged to the stage, creating stylish and elegant office wear for every woman. Strutting their stuff from small cities, Mississippi Ladies has gained a large following, now selling in over 30 cities in Indonesia. But with the increasing competition and big names in the retail market, how will Mississippi Ladies prevail and come out on top?
Every Lady is a Woman,
but not Every Woman
is a Lady
While many the competitors like to portray women as wild, young, and free, we’re here to give them a head to toe makeover. We’ve stitched and sewn a new brand strategy that goes beyond offering good clothing, but in redefining women as confident and gorgeous ladies. We’ve created a new identity and visual standards for them, to restore the luster of the brand.
Like a Bar of Gold, A Lady is Refined
Selling in More Than
43 Cities in Indonesia
More Than 120,000 Followers Combined (Social Media & Marketplace)
Has More Than 1000 Designed Clothing
Losing Their Spark in the Fierce Fashion World
After taking a look into their brand, we’ve found out that Mississippi Ladies lacks consistency, and both of their guidelines and SOP are not applied properly, which could result in a poor brand image. As they are struggling to find their spot in the tight competition, how will they conquer the coveted fashion throne?
Like a Bar of Gold, A Lady is Refined
The implementation embodied a lady itself, sophisticated and confident. Dominated with emerald green and beige, the visual approach of their typography and logomark have been formed simply yet effectively. Through this makeover, we want Mississippi Ladies to be able to stand tall like a Lady among the crowd, and become your go-to fashion brand.
