Enlightening The Nation
- Brand Audit
- Brand Implementation
Founded in 1980 and expanded into manufacturing in 1998, Lelco manufacturing is equipped with state-of-the-art machineries and laboratory testing facilities capable of fabricating Lelco’s wide range of lighting and electrical products.
The Journey of Growth
Creating logotype from the brand’s name which is “LELCO”, we give it a twist of message hidden in the letter “O”. The idea initially came from the concept of stairs strips that represents prosperous journey.
But it could also visualize rays that shined from within the letter O. The ray represents LELCO as a company that will be a part of Indonesia’s growth globally.
Constantly Innovating for More Than 40 Years.
Has Been Exporting To
More Than 10 Countries
Holding and Representing
More than 50 Brands.
Has Done More Than
1200 Maginificent Projects
The Implementation
The overall visual and the tagline of the brand has been modified to look and feel way more modern than the previous. Using a hint of bright neon color amongst the dark blue and minimalist layout.
The overall design style was inspired by lelco’s the brigntness that a light emits among a dark surrounding. Making Lelco shining brightly among all the competitors.
To be the world’s most innovative market leader in the electrical industry by offering individual solutions that creates exclusive style, character, and atmosphere.
