Here to Serve
a Cup of Paradise
- Brand Analysis
- Brand Strategy
- Brand Implementation
Lawson Coffee Indonesia is a convenience store-cafe under the brand of Lawson Station. Passionately serving everyone through a heavenly-taste array of beverages, including the signature coffee with fresh milk. Hence, we came up with a “MILK” idea for its identity, that represents the freshness and authenticity of Lawson Coffee.
A Freshly-Brewed Looks
The concept of this logo design is to depict what Lawson Coffee delightfully offers. We crafted a splash of milk visual which resembles a crown on top of the coffee cup. This is to represent the philosophy of using premium-grade fresh milk, smoothly blended into Lawson’s coffee, as its signature product.
