ERHA SKINSITIVE: Brand Rejuvenation & Packaging
ERHA Skinsitive is a skincare line from Erha Clinic, developed by experienced dermatologists to care for and soothe sensitive skin. Egghead Branding Agency rejuvenated the brand identity and redesigned its product packaging so the range communicates calm and relief.
THE CHALLENGE
Sensitive skin needs reassurance as much as treatment. ERHA Skinsitive needed a brand identity and packaging that conveyed its dermatologist-formulated care in a calming, relieving visual approach, rather than the clinical or busy look common in skincare.
THE STRATEGY AND SOLUTION
Egghead Branding Agency took the element of water as its idea, since hydration is central to sensitive-skin care. The logo was redrawn in cleaner, thinner typography, with "Skinsitive" given a larger proportion than the "ERHA" name above it. The boxed packaging was simplified to be direct and easy to read, using soft blue as the main colour and black and white for the typeface. Together, the identity and packaging create a calm, consistent look across the range, from face wash and toner to moisturisers.
THE RESULTS
ERHA Skinsitive now has a refreshed logo and a unified packaging system that matches the soothing purpose of its products. The soft blue palette and simple layout make the range easy to identify and easy to read. The project shows how a single concept, here water, can unify identity and packaging.
