The Largest Switching Network in Indonesia
Over the course of 17 years, ATM BERSAMA has grown to a multi-core business group through expansions in payment system. Therefore, a corporate rebranding was required to recapture the core essence of the expanded group.
Consistency & Communicates The Core Value Through Visuals
An image of payment company has been heavily associated with their old logo due to its 17 years of excellent business conducts. Thus, difficulties were present in changing the way that the brand was perceived. Rejuvenating the entire brand platform, including its vision, mission, and core communication strategies, in addition to overhauling its visual identity with modern, mature, and lean cut style.