Calais Expresses The Passion and Innovation of Flavour From Around The World
The brand idea is born from Mr. Calais passion for travelling and bringing the best & authentic taste of beverage from every country. By combining Mr. Calais’ passion with innovation and creativity, the new adventures and exploration of taste are born.
By Increasing Consistency To Improve Brand Awareness
Through brand audit, we found out that calais didn’t have a clear positioning as a brand, with inconsistency in brand visual implementation with no proper guideline and cohesiveness brand image on top of it.
Creating A Bridge Between The Founder’s Passion and The Market Expectation
The simple logo will easily memorized and creates awareness in the market. It also acts like bridge that combines the innovation of the products and the modern visual that expected in market. We visualized the journey through the simple iconic identity and iconography to the adaptable yet limitless implementation of Calais innovation.
Innovation of Flavours Is Our New Positioning To Creates New Experience In The Market
Calais sets the trend through the new innovation and experience in the products and in-store ambience. Every taste is a journey, every journey is a memory, the memory is a treasure.