A New Standard in Coffee, Entertainment, and Lifestyle
- Brand Identity
- Packaging Design
- Menu Design
- Poster Design
- Key Visual Design
People today seek more than just a place to sip coffee. Sayap Suci emerges as a revolutionary concept that blends a coffee shop, entertainment hub, and lifestyle destination into one. This innovative space is designed to be more than a café; it is a dynamic environment where people can work, relax, and engage in various activities throughout the day. With a thoughtfully integrated jogging track, Sayap Suci ensures that its visitors have the perfect balance between productivity and wellness, allowing them to stay from morning until night, seamlessly blending work and leisure.
The Challenge
The primary challenge in branding Sayap Suci was to craft an identity that embodies its modern, multifaceted nature while ensuring timelessness. The brand needed an iconic symbol that resonates with its name—Sayap Suci, which translates to “Holy Wings”—and leaves a lasting impression on customers. The logo had to be contemporary yet enduring, encapsulating the spirit of endless flight, freedom, and aspiration.
The Solutions
To address this challenge, we meticulously designed both a logogram and logotype that seamlessly fuse meaning and aesthetics:
Logogram
The icon is a masterful combination of the letter ‘S’ and stylized wings, symbolizing the essence of Sayap Suci—never stopping, always soaring. This design ensures a simple yet impactful visual identity that is easily recognizable and memorable.
Color Psychology
The brand's color palette features a dominant orange hue, exuding warmth, energy, and a welcoming ambiance. This choice evokes a sense of excitement and joy, making Sayap Suci a place where customers feel at home while being motivated to create, work, and connect.
Logotype
The typography of Sayap Suci is designed with a subtle yet powerful upward curve in the letter ‘C,’ signifying flight and continuous elevation. This subtle design element reinforces the brand’s core message—endless growth and boundless possibilities.
Through this cohesive branding strategy, Sayap Suci establishes itself not just as a coffee shop but as a holistic destination where customers experience creativity, community, and inspiration—all under the symbol of wings that never cease to fly.
