Wolly: Wishker Lickin’ Goodness Pet Food
- Brand Identity
- Packaging Design
PT. Malindo Feedmill, a renowned feedmill manufacturer in Indonesia, has embraced the rising demand for pet supplies with enthusiasm and care. From this vibrant vision, Wolly was born—a brand crafted with passion and a deep love for cats and their owners. Wolly is not just a name; it symbolizes our commitment to nurturing the bond between pets and their families, offering high-quality products designed to enhance the health and happiness of every feline companion. With Wolly, we invite you to join us on this journey of love, innovation, and joy for our cherished furry friends.
The Challenge
The challenge lay in striking the perfect balance between the product's credibility and creating a fun, engaging appeal. We aimed to seamlessly blend the imagery of happy, active pets with the nutritious food they love, using creative interactions to highlight key details like the kibble size. To further enhance the brand’s message, we crafted playful, eye-catching icons that represent the unique selling points (USPs), ensuring that Wolly captures both trust and excitement in a way that resonates with cat owners and their feline companions alike.
The Solution
To bring this vision to life, Egghead developed a cohesive packaging system designed to work seamlessly across all variants and sizes. We carefully selected the perfect cat imagery, paired with a vibrant, playful color scheme that embodies the brand’s personality. The result is packaging that not only stands out but also reinforces Wolly’s position as the top choice for a whisker-lickin' good experience—delighting both cats and their owners.
