VIVI NICI: A Recognisable Style, Beyond the Product
Vici Nici is a local women's footwear brand. They offer accessible fashion suitable for everyday wear. While its products provide an affordable alternative for consumers, the brand needed a stronger identity to communicate its quality and personality beyond the shoes themselves.
THE CHALLENGE: GIVING EVERYDAY FASHION A DISTINCTIVE IDENTITY
The challenge was to move Vivi Nici beyond a product-led image and establish a recognisable brand experience. The brand needed a consistent visual direction that could connect its products, digital presence, and customer touchpoints while maintaining its approachable positioning.
THE APPROACH: BUILDING A WARDROBE OF CONFIDENCE
Egghead Branding Agency developed a cohesive brand guideline centred on the idea that shoes are more than something you wear. They are part of how you express yourself. A refined colour palette of muted tones, soft pinks, browns, and beiges creates consistency across the brand's visual communication. The direction extends across social media and other brand touchpoints, giving Vivi Nici a more considered and recognisable presence.
THE RESULTS: CONFIDENCE IN EVERY DETAIL
The resulting brand system gives Vivi Nici a consistent visual language while preserving its accessible character. From digital content to product presentation, every touchpoint works together to strengthen recognition and communicate quality. Egghead Branding Agency helped transform Vivi Nici from a product-focused footwear label into a more distinctive fashion brand.
