TESSA: Softness you can see before you touch it.
Tessa Moist & Soft is a premium facial tissue made with tea tree, aloe vera and lotion for extra softness on the skin. Its old packaging did not show that. EGGHEAD Branding Agency redesigned the packaging so shoppers see premium quality and softness at a glance, and built a brand character that can travel beyond the box.
THE CHALLENGE
How can people experience softness before they even open the box? Our audit found that the moist and soft benefits were not clearly visible on the old packaging, and its premium quality did not come through. In a category where every brand claims to be soft, Tessa needed a way to show it and stand out on the shelf.
DREAMSCAPES OF COMFORT
EGGHEAD Branding Agency built the design around one idea: Dreamscapes of Comfort, a place where dreams and comfort meet. At its centre is Tessbear, a soft, friendly polar bear, joined by a calm seal friend on the second variant. Feathers, flowers and a cool blue palette with gold details express softness and premium quality in one look.
ONE SYSTEM, EVERY TOUCHPOINT
The new packaging makes the key benefits easy to read, with clear icons for the product features and a consistent layout across the range. The same visual language extends to in-store stand displays, and Tessbear gives Tessa a brand asset it can use well beyond the packaging, from social media to brand activations. Retail, lifestyle and 3D character images on this page are AI-generated visualisations of the final design.
