The Sweet Italian Indulgence
Rivareno brings the authentic and natural taste of Italian gelato to Indonesia. Known for its uncompromising quality and smooth texture, Rivareno celebrates irresistible Italian dessert culture by blending fresh ingredients, artisanal recipes, and a deep love for gelato. Each scoop is a journey of taste, warmth, and shared delight.
Serving Authentic Joy, the Italian Way
Egghead partnered with Rivareno to translate its Italian heritage into a more contemporary and engaging visual direction. Through a detailed brand audit, we explored how Rivareno could express authenticity, modernity, and fun across every customer touchpoint, with packaging as the main focus.
The result is a refreshed system that maintains Rivareno’s authentic essence while adapting it to a more interactive audience.
Packaging Designed for Moments That Melt
Brand Audit & Visual Direction
Rooted in Rivareno’s core values of authenticity and freshness, the visual direction combines a clean, modern look with interactive details. The blue and white palette reinforces a sense of purity and delight, while playful visual cues invite customers to savor each moment.
Packaging Development
Egghead developed a cohesive packaging suite — including pattern design, sticker boxes, pastry bags, gelato cups, takeaway boxes, flavor labels, gable boxes, cake boxes, and topping boxes. Each item was designed to bring consistency and personality to the brand experience, making Rivareno instantly recognizable and effortlessly enjoyable.
