Unveil The Power of Nature
- Brand Strategy
- Brand Implementation
- Logo Development
- Product Packaging Development
Puresia is a pioneering brand in Indonesia’s personal care industry, offering certified vegan and all-natural products derived from the rich tropical flora of Indonesia. The brand sought to establish strong market presence with an identity that reflects its commitment to purity, natural ingredients, and the essence of Indonesian beauty. EGGHEAD took on the challenge of crafting this identity, encompassing brand strategy, logo development, and product packaging.
Elevating Life
Market Differentiation
The personal care market is saturated with numerous brands, making it crucial for Puresia to stand out with a unique and compelling brand identity.
Communicating Purity and Authenticity
Ensuring that the brand’s visual and verbal identity authentically represents its core values of being all-natural and vegan.
Showcasing Indonesian Heritage
Highlighting the uniqueness qualities of Indonesian main herbal ingredients in a way that appeals to both local and global audiences.
Pure Beauty, Naturally Yours
Brand Strategy
EGGHEAD began by deeply understanding Puresia’s vision and mission. Our strategy focused on creating a brand narrative that celebrates the purity and potency of Indonesian botanical ingredients. The story revolves around Puresia’s dedication to offering products that are as nurturing as nature itself.
Logo Development
The logo design process in EGGHEAD for Puresia involved capturing the essence of the brand’s core ingredients. We chose natural elements inspired by Indonesia's rich botanical landscape, incorporating motifs of ylang-ylang, lemongrass, coconut, frangipani, and more. The final logo is a harmonious blend of these elements, symbolizing purity, nature, and the holistic benefits of Puresia’s products.
Product Packaging Development
Our packaging design emphasizes the uniqueness and high quality of each ingredient. We developed a design system that uses graphical illustrations to highlight the key natural ingredients. Each product’s packaging tells a story of its primary ingredient, allowing customers to connect with the natural source and its benefits. The design is clean, minimalistic, and naturally appealing, reflecting the brand’s pure, eco-conscious, and all-natural ethos. This approach ensures that each product stands out on the shelf while maintaining a cohesive look across the range. Equipped with the new design system, Puresia seamlessly applied it across various product SKUs. This ensured a consistent brand message and visual identity, strengthening Puresia’s market position and making it easily recogniable.
