Sophis(tea)cation
- Brand Audit
- Brand Implementation
Started in 1942, 2Tang is an Indonesian-based quality tea manufacturer. After successfully grew mass production tea and some beverages brand, 2Tang expertise lead to a new upscale and premium tea product.
It's All Starts
With Fusion
When 2 Tang came to EGGHEAD, we learned that there were so many different type of tea with different kinds of taste. Moreover, what makes it interesting is when the tea meets the water, creates beautiful piece of art.
Inspired by the fusion, EGGHEAD created a rather abstract shape for the identity of Ping. The colors that we used represent the human emotion according to each situations.
