Where Comfort Meets Elegance
- Brand Audit
- • Brand Strategy
- • Brand Tagline
- • Visual Identity Enhancement
- • Brand Implementation
- • Product Expansion
Since 1999, My Love has been a well-established bedding brand in Indonesia, known for its high-quality materials and family-oriented communication. With a legacy of providing comfort and trendy designs,
My Love has become a household name for generations. The brand emphasizes softness, coolness, and premium quality, making it the preferred choice for families seeking the perfect blend of style and functionality.
Wrapped in Familiar Warmth
Despite its strong market presence, My Love faced challenges in differentiating its identity amidst a competitive landscape. The brand needed to refine its communication and visual elements to resonate more deeply with its target audience while maintaining its family-centric values. Additionally, the packaging and branding hierarchy required clarity to enhance consumer recognition and loyalty. To address these challenges, My Love collaborated with EGGHEAD to redefine its identity and elevate its market positioning.
Comfort That Lasts, Love That Grows
EGGHEAD conducted a comprehensive brand audit focusing on communication, visual identity, and market positioning. The solution included refining My Love's communication strategy to emphasize its family-oriented essence while introducing modern, trendy motifs to attract younger demographics. EGGHEAD enhanced the visual identity by incorporating feminine and comfortable visuals with dominant colors like pink, light brown, and silver, evoking warmth and elegance. The packaging was redesigned with a clear hierarchy, contrasting colors, and consistent branding across all products. Marketing efforts were amplified through social media, TV commercials, and collaborations with KOL supported by engaging campaigns. Additionally, EGGHEAD supported the expansion of My Love’s product line, introducing new categories such as blankets, carpets, pillows to broader audience.
Tucking in a New Brand Perception
Our work with My Love, through its tagline “Penuh Cinta”, showcases our ability to refresh brand perception while preserving nostalgic charm. Targeting modern young couples, we blended warmth and romance into a renewed visual identity that stays true to the brand’s roots.
From brand strategy to visual transformation, Egghead Branding helps businesses stay relevant, meaningful, and competitive. Egghead Branding Agency is a branding expert in Indonesia specializing in revitalizing legacy brands with strategic creativity and emotional storytelling.
Discover why we’re the go-to branding agency for heritage brand makeovers and modern rebrands in Indonesia.
