Inspired by heritage, crafted for wellness.
HIHI HUAT POT by Haidilao Group is a modern, premium take on the hotpot experience, redefining comfort dining through refinement, balance, and flavor innovation. Through well curated yet elevated dishes and nourishment-focused ingredients, HIHI HUAT POT brings a new level of sophistication to familiar indulgence.
Rooted in heritage yet designed with a refined touch, it blends tradition and nourishment in every pot, turning every meal into a celebration of taste and well-being.
Hihi Huat Pot, celebrates flavor and honors well-being.
Egghead helped HIHI HUAT POT craft a brand identity that balances prosperity and purity, a visual and verbal harmony that feels premium yet comforting. Through strategic positioning and design, we uncovered the brand essence: Wellness with Refinement.
Every element, from storytelling to visual identity, was designed to communicate a philosophy, health-forward indulgence, where warmth, flavor, and prosperity come together in perfect balance.
From Broth to Brand, Simmering an Identity That Lasts.
Brand Audit & Strategy
We began by analyzing the premium hotpot landscape and understanding the behaviors of modern diners and research revealed an opportunity to create a brand that prioritizes wellness without preachiness, and heritage with refinement. This foundation shaped HIHI HUAT POT’s unique positioning: a brand where prosperity meets purity, indulgence meets intention, and every meal feels balanced and heartfelt.
Visual Identity & Implementation
The HIHI HUAT POT logo is built around a stylized circular form that echoes both the hotpot vessel and the essence of fulfilling meals. Its symmetrical, interlocking shapes express unity and harmony, while subtle nods to chicken, fish, and the yin-yang embody abundance and cultural depth.
Egghead carried this sense of balance beyond the logo, developing supporting patterns and pot handle details that share the same spirit, subtle, elegant cues that complete the brand’s visual harmony.
Egghead also produces clear guidelines to ensure the identity reproduces seamlessly across various background colors and materials, preserving visibility, consistency, and emotional warmth in every execution.
