A Moment of Joy, in Every Scoop
HAKU is a delightful dessert brand by Glico Wings. Designed as a deliciously simple indulgence, HAKU offers a sweet-lution to slow down, recharge, and rediscover joy in the small moments before stepping back into the flow of life.
A sweet little pause, Designing the HAKU Experience
Egghead partnered with HAKU to develop packaging that visually captures its philosophy of everyday joy. Every element, from material selection and structural design to texture, color, and finishing, was crafted to make each scoop feel like a pause worth savoring.
The packaging design doesn’t just protect what’s inside; it tells HAKU’s story. A story that reminds people that joy doesn’t have to be grand to be meaningful, sometimes, it’s as simple as a sweet moment in your day.
Visual Development & Implementation
The visual system was designed to translate that feeling of simplicity and delight into form. Every design decision, from the outer box to the inner cup and perforation details, was guided by the idea of creating a light, joyful, and effortless experience. The packaging structure and details were carefully crafted to feel modern yet comforting, a perfect reflection of HAKU’s promise: small moments of joy that fit seamlessly into everyday life.
With this, HAKU becomes more than a dessert, it’s a reminder that even in the busiest days, there’s always room for a little joy.
