GRANOVA: Not Your Boring Healthy Snack
Granova is a healthy snack brand from Bandung, founded in 2016 and sold in department stores, convenience stores and e-commerce. EGGHEAD Branding Agency helped Granova turn wholesome granola and snack bars into a brand people crave, not just one they feel they should eat.
Endless Joy in Every Bite
We built the strategy around one essence, Endless Joy, and one promise: Not Your Boring Healthy Snack. Granova sells the taste before the health. Its personality is the Jester: bubbly, optimistic and quick-witted, made for urban, health-conscious people aged 25 to 40 who want eating well to feel like a treat.
The quiet serif wordmark gave way to a chunky, hand-made logotype with a speckled grain texture, as playful as the brand now sounds.
Packs That Make You Hungry
Every pack leads with appetising photography and its own flavour colour, from Berry White and Banana Nut to Honey Almond and Chocolate Cranberry. The system runs across granola pouches, snack bar wrappers and retail display boxes, tied together by the bold GRANOVA logotype and a playful ingredient pattern.
BRAND STRATEGY
Brand essence, promise, archetype, personality and positioning, so every touchpoint speaks with the same playful voice.
PACKAGING DESIGN
Granola pouches in 100 g and 270 g, snack bar wrappers and counter display boxes, each with its own flavour colour.
BRAND GUIDELINES
Identity, stationery and digital media visual guidelines covering photography, social media and marketplace.
