EST SCHOOL: Growing potential, guiding purpose.
EST School, formerly HighScope Indonesia, is a school network in Jakarta, Bekasi and Bali that has grown its own research-led curriculum over 35 years. EGGHEAD audited the brand and built the strategy, identity and brand guideline for its new name, EST: Eco Socio Tech School.
THE CHALLENGE
After 35 years as HighScope Indonesia, the school had grown far beyond its early-childhood roots, with its own curriculum, research institute and campuses from preschool to high school. It was moving to a new name, EST: Eco Socio Tech School, and needed a brand that kept the trust of current families while showing where the school is heading.
THE STRATEGY AND SOLUTION
We audited the brand and built its strategy: the Sage archetype, clear values and one promise, growing potential and guiding purpose. Then we designed the identity system and a brand guideline every campus can follow, from uniforms and stationery to signage and event booths.
ECO, SOCIO, TECH AS ONE
The overlapping e, s and t in green, yellow and blue show ecology, society and technology learned as one system. Leaves, squares and circles taken from the logo build a flexible pattern for uniforms, stationery, ID cards, signage and events.
