BAR BAR: Too good to share.
Bar Bar is a chocolate snack bar from Delfi. EGGHEAD Branding Agency designed its packaging across three formats: the single bar, the display box that sits at the counter, and a 10-pack pouch carrying the line "Too Good to Share". Bright orange and yellow, a bold white wordmark and close-up product shots keep every format recognisable from across the aisle.
BUILT FOR THE SHELF AND THE COUNTER
The display box opens into its own point-of-sale stand, with the wordmark and product shots repeated on every face so it works from any side. Lined up in rows, the boxes form one block of colour. The same palette and photography run through the pouch and the single bar, so the range reads as one family wherever it is stocked.
MADE FOR EVERYDAY SNACK MOMENTS
The campaign visuals put Bar Bar where it is actually eaten: a pouch everyone wants a piece of on family movie night, a bar shared between friends after school, and the display box that catches a child's eye at the neighbourhood shop counter. Lifestyle images on this page are AI-generated illustrations based on the final packaging.
