Crack BIG Ideas Hatch BIGGER Brands.

We Design with soul,
Built to connect.
Unshaken by trends.

Beyond The Shell

Beyond The Shell

Believe that every movement marks a new beginning of a better, bigger, and stronger future.

Powered by over 50+ creative thinkers with 15+ years of branding experience, we stand here to create yours more than just a brand, but a life-changing experience for society.

Keahlian Kami

Yang kami berikan
  • Analisis Internal Brand
  • Analisis Target Pasar
  • Analisis Kompetitor
  • Analisis Tren Pasar
  • Laporan Insight Brand
Cara kami bekerja
Setiap proyek dimulai dengan audit brand berbasis data. Kami menganalisis brand Anda dari dalam, mempelajari target pasar, membandingkan kompetitor, dan memetakan tren pasar, lalu merangkum temuannya dalam laporan insight yang jelas, sehingga strategi brand Anda dibangun di atas bukti, bukan asumsi.
Yang kami berikan
  • Platform Brand (Janji, Nilai, Persepsi, Kepribadian, Suara)
  • Esensi Brand
  • Arsitektur Brand
  • Positioning Brand
  • Tagline
  • Peta Titik Sentuh Pelanggan
Cara kami bekerja
Kami mengubah insight hasil audit menjadi strategi brand yang fokus. Kami merumuskan platform dan esensi brand, menata arsitektur brand, mempertajam positioning, dan menciptakan tagline yang mudah diingat, lalu memetakan setiap titik sentuh pelanggan, sehingga semua orang paham apa yang diperjuangkan brand Anda dan cara menyampaikannya.
Yang kami berikan
  • Identitas Visual (Logo, Warna, Tipografi, Sistem Grafis)
  • Identitas Verbal (Penamaan, Pesan Kunci, Tone of Voice)
  • Perilaku Brand
  • Brand Guideline
Cara kami bekerja
Kami menghidupkan strategi brand Anda melalui identitas visual, verbal, dan perilaku. Dari desain logo dan sistem visual hingga penamaan, tone of voice, dan perilaku brand, semuanya didokumentasikan dalam brand guideline yang praktis, sehingga brand Anda tampil, terdengar, dan bersikap sama di mana pun.
Yang kami berikan
  • Riset Pemasaran
  • Strategi Pemasaran
  • Rencana Pemasaran
  • Kampanye Digital
  • Kampanye Offline
  • Brand Manager
Cara kami bekerja
Kami meluncurkan brand Anda ke pasar dan menjaganya tetap bergerak. Berbekal riset pemasaran, kami menyusun strategi dan rencana pemasaran, menjalankan kampanye digital dan offline bersama mitra tepercaya, serta berperan sebagai brand manager Anda, sehingga setiap kampanye menumbuhkan awareness, interaksi, dan loyalitas.
Yang kami berikan
  • Pelatihan Brand
  • Pemeliharaan Persepsi Brand
  • Supervisi Brand
  • Perencanaan Implementasi
  • Optimasi Marketplace
Cara kami bekerja
Setelah peluncuran, kami menjaga brand Anda agar nilainya tetap terjaga seiring bisnis tumbuh. Melalui pelatihan brand, pemantauan persepsi, supervisi setiap aplikasi baru, perencanaan implementasi, dan optimasi marketplace, kami menjaga brand tetap konsisten dan terus membangun ekuitas brand jangka panjang.

THE EGGHEAD WAY

Cara Kami Bekerja

EGGSPLORE Audit

Temukan posisi brand Anda yang sebenarnya dan potensi yang belum tergali melalui audit brand...

EGGSPRESS Strategi

Kami menyusun strategi brand yang kuat untuk mendorong pertumbuhan bisnis, keunggulan bersaing, dan kepemimpinan...

EGGSHAPE Implementasi

Kami menghidupkan identitas brand melalui desain visual yang berdampak dan pengalaman brand yang konsisten...

EGGSECUTE Aktivasi

Kami merancang aktivasi brand dan kampanye pemasaran yang menarik untuk terhubung dengan audiens, mendorong...

EGGUIDE Guardianship

Kami menjaga brand Anda setelah peluncuran, agar tetap konsisten, relevan, dan bernilai seiring bisnis...

The minds
Behind EGGHEAD

Adam Mulyadi

Adam Mulyadi

CEO

Brings 15 years of experience leading bold ideas, building strategies, and shaping brands that endure. A visionary mind setting the standard for impactful branding, recognized in Campaign Asia’s 40 Under 40. Beyond the boardroom, he actively shares branding insights through his personal platform, @adamnmind on Instagram.

Effendy Citra

Effendy Citra

Account Director

Effendy blends nearly a decade of brand experience with a sharp creative eye. As managing partner, he steers relationships with clarity, while actively shaping Egghead’s creative process from big-picture strategy to hands-on execution for leading brands like Telkom Group, JLL, and Modernland.

Mida Noviasari

Mida Noviasari

Account Manager

Dynamic and goal oriented, she enjoys working in the creative industry. Combining her experience working with various brands and her personality, she focuses on delivering the right solution for your brand. Brand enthusiast with experience in handling client services for varieties of clients from different industries for over 10 years such as FMCG, BUMN, private sector, media, and retail.

Gwendelin

Gwendelin

Senior Designer

Gwendelin specializes in Food & Beverage brand design, creating bold, eye-catching visuals that stand out on the shelf. With three years of experience and rapid growth from Junior to Senior level, she blends creative precision with a personal touch. Her notable works include Sayap Suci, HIHI Huatpot, and Imperial Group’s Soulpot, Lamian Palace, Imperial Lamian and Dimsum.

Alkira Brilliana Sukmabhumi

Alkira Brilliana Sukmabhumi

Account Marketing

Alka brings focus and drive to Egghead’s growth engine. She turns inbound leads into lasting partnerships, consistently delivering results while guiding clients with clarity. From overseeing digital campaigns across Google Ads, SEO, and Instagram to leading client meetings each week, she ensures every deal is aligned, negotiated, and set up for impact.

Dhany Berlianda

Dhany Berlianda

Finance

Detail-oriented and professional, Dhanu ensures every process runs with precision. His quick, methodical approach keeps Egghead’s financial flow clear and reliable.

Cianata Chandra

Cianata Chandra

Brand Strategist

With 5 years of experience in Singapore and Indonesia, Cianata blends research, creativity, and cultural insight to craft strategies that help brands grow with purpose. Her work bridges data, lifestyle, and trends into clear directions, with past projects including Penerbit Erlangga and Haidilao.

Ivan Widjaya

Ivan Widjaya

Junior Graphic Designer

Sherri Tatiana

Sherri Tatiana

Senior Graphic Designer

Sherri is a graphic designer with over eight years of experience, specializing in impactful and strategic design for branding. She’s the creative force behind corporate identities that feel consistent, balanced, and professional bringing a personal touch to every system she builds. Guided by bold ideas and enduring strategies, her goal is to create brands people don’t just see, but truly remember. Her portfolio includes HW Livehouse, My Love Bed Cover, Moru Japanese, and Sasa Packaging.

Nyimas Nurjihan Qonita

Nyimas Nurjihan Qonita

Graphic Designer

Shapes bold ideas into visuals that leave a lasting mark, balancing creativity with function. Known for her feminine and fresh design style, she often brings illustration-driven visuals that give brands a distinct and approachable character.

Bagas Pratomo

Bagas Pratomo

Graphic Designer

A brand designer who loves turning ideas into identities people can connect with. Ensuring design bridges storytelling, design systems, and brand expression to help clients and businesses stand out with clarity and consistency. Bagas has worked on projects like PRI, and Rumaia.

Indra

Indra

Graphic Designer

Designs with a clean, mature, and professional approach, making him a natural fit for corporate and property clients. His work for brands such as Summarecon Bekasi, Metland Menteng, mGanik, and Mobee reflects a design language that is both precise and enduring.

Who Do We Work With

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