SIZZLING HOTSPOT
A Flavor for Every Story, A Seat for Every Soul
Sizzling Hotspot by Haidilao Group is more than a halal hotpot and grill restaurant — it’s a place where flavor bridges generations, and every meal celebrates togetherness.
- Brand Audit
- Brand Strategy
- Brand Implementation
Where Every Swirl Celebrates Togetherness
Egghead worked with Sizzling Hotspot to establish its position as Indonesia’s benchmark for inclusive halal dining : premium in service, warm in spirit.
From Sizzle to Story, Igniting an Identity That Connects
Brand Audit & Strategy
We mapped Indonesia’s growing halal dining scene, uncovering an opportunity for a brand that’s both inclusive and exciting. Sizzling Hotspot’s essence came to life through four pillars: Inclusivity, Togetherness, Warm Hospitality, and Flavor Discovery.
Visual Identity & Implementation
The logo combines steam and the letter “S,” symbolizing heat, flavor, and connection. Red tones express warmth and appetite, while modern typography communicates quality and confidence. Egghead brought this story to life through store design, menu systems, uniforms, and digital touchpoints, making every swirl a symbol of shared joy.
Activation & Experience
The result is a brand that feels alive with energy and sincerity, a dining experience where everyone belongs, and every flavor tells a story worth sharing.
