JLL Nusantara
Brand Tagline
The Anantara Project is owned by JLL Group, a word-leading real estate and investment management, using the most advanced technology to create a sustainable real estate solutions for people. The Anantara Project comprises Anantara Dhigu, Anantara Veli, and Naladhu Private Island. All three resorts are uniquely spread over three separate islands within the Republic of Maldives, a nation of low-laying coral islands scattered across the Indian ocean.
Fueled by the utmost commitment in shaping the future of real estate for a better world, JLL Group came to EGGHEAD to develop a company profile book intended to further sustain investor relations. EGGHEAD assisted in the visual implementation framework for the Anantara Project, catering to client’s vision in enabling the project to be the epitome of hideaway luxury and tropical bliss.
- Brand Concept and Naming
- Brand Identity Design
- Packaging Design
The Brand Identity
Logotype
A clean, bold representation of “Djoy” that embodies modernity and approachability.
Logomark
The number 9, symbolizing luck and prosperity, giving the brand an auspicious and memorable edge.
As a newcomer in an already competitive and evolving vape market, Djoy needed to carve a distinct identity that resonated with its target audience.
The Challenge
Brand Differentiation
Standing out among well-established competitors.
Market Penetration
Finding a creative yet effective way to position Djoy as a preferred choice in the vape market.
WOW Company engaged EGGHEAD to develop a branding and packaging strategy that would make Djoy impossible to overlook.
Our Solution
To address the challenges, EGGHEAD crafted a cohesive brand identity and packaging design that:
• Highlighted joy and positivity through vibrant, attention-grabbing visuals.
• Incorporated minimalistic yet premium design elements to establish trust and sophistication.
• Leveraged the symbolism of the number 9 to appeal to cultural sentiments of luck and prosperity.
The Impact
The reimagined brand and packaging enabled Djoy to:
• Stand out on shelves and online platforms, capturing the curiosity of first-time customers.
• Build a strong connection with its audience through its uplifting narrative and culturally relevant symbolism.
With Djoy, we didn’t just create a brand—we ignited a movement of happiness and prosperity.
