EGGHEAD

HI HI HUAT POT

Inspired by Heritage, Crafted for Wellness

HIHI HUAT POT by Haidilao Group is a refined hotpot experience that balances prosperity, purity, and well-being. By blending heritage-inspired recipes with modern sensibilities, it turns every meal into a celebration of nourishment and joy.

  • Brand Audit
  • Brand Strategy
  • Brand Implementation

Wellness with Refinement

Egghead helped HIHI HUAT POT express the art of indulgence with intention — where tradition meets wellness, and every pot symbolizes balance and prosperity.

From Broth to Brand, Simmering an Identity That Lasts

Brand Audit & Strategy
We explored the competitive premium hotpot landscape and identified a growing desire for health-forward indulgence. This insight shaped the brand’s essence: prosperity that nourishes, refinement that comforts, dining that feels good and does good.

Visual Identity & Implementation
The circular logo, inspired by the hotpot itself, represents unity, balance, and abundance. Interlocking forms echo harmony, while subtle references to chicken, fish, and yin-yang celebrate cultural depth. Every detail, from pot handles to pattern design, extends this balance across mediums.

Activation & Experience
Egghead developed guidelines to ensure consistent presence in all settings, refined yet welcoming, modern yet meaningful – a visual harmony that captures the soul of HIHI HUAT POT.