HAKU
A Moment of Joy, in Every Scoop
HAKU by Glico Wings is a sweet pause in the rush of everyday life – a dessert brand designed to spark small moments of joy, one scoop at a time.
- Visual Development
- Implementation
A Sweet Little Pause
Egghead helped HAKU capture the essence of indulgence done simply, packaging that doesn’t just hold dessert, but holds a feeling.
Designing the HAKU Experience
Brand Audit & Strategy
The idea was simple: joy doesn’t have to be loud or grand. It can live in a single moment of sweetness. We translated this belief into the structure, color, and texture of every design choice.
Visual Identity & Implementation
From outer box to inner cup, the packaging was designed to feel light, clean, and comforting. Soft curves, pastel tones, and tactile finishes invite a pause that feels personal.
Activation & Experience
Every HAKU pack becomes a reminder – that even in the busiest days, there’s always time fo.
