CNI INDONESIA
Honoring Legacy, Embracing the Future
CNI, established in 1986 as brand that built its resilient foundation in multilevel marketing. Over the years, CNI has gained trust and loyalty from its audience. As the digital era reshapes consumer behavior, the brand recognized the need to evolve. To stay relevant and connect with younger audiences while honoring its legacy, CNI embarked on a journey to revamp its identity and transform as a pioneer in the mix marketing concept.
- Brand Audit
- Brand Strategy
- Brand Implementation
- Brand Communication Guideline
The Challenges
The challenge was to create a brand identity that resonated with both ; loyal, older audience and the younger generation. It needed to preserve its known value while introducing a fresh, modern approach to communication and strategy. The goal was to position CNI as a forward-thinking brand that could bridge the gap between tradition and innovation.
The Solutions
Egghead developed a new concept for CNI, emphasizing its role in nurturing relationships, building connections, and empowering individuals. With the tagline “Empowering You Tomorrow,” the brand commits to adapting to changing lifestyles while staying true to its roots. The refreshed logo retained CNI’s iconic blue and red colors but incorporated shapes symbolizing progress (arrow), limitless potential (infinity), and the importance of people in fostering growth. This visual identity reflects CNI’s dedication to continuous development and enhancing the quality of life.
The Outcomes
The rebranding successfully balanced legacy and modernity, making CNI more relatable to younger audiences while maintaining the trust of its loyal supporters. With a fresh communication strategy and a future-forward identity, CNI is now positioned as a trendsetter in the industry, ready to empower individuals and communities for years to come.
