AKARAYU
Balance in Every Strand, Peace in Every Touch
Akarayu is more than just hair care – it’s a ritual of self-love and balance. Rooted in science and inspired by nature, the brand restores scalp health while bringing calm into daily routines, transforming care into a quiet, graceful ritual.
- Brand Audit
- Brand Guidelines
- Brand Identity
Where Science Meets Serenity, and Care Becomes Identity
In a world obsessed with beauty from the outside, Akarayu believes it starts from the roots. Egghead helped shape Akarayu’s brand to speak not just of treatment, but of transformation; redefining hair care as a sensorial experience of peace, nourishment, and authenticity.
Roots to Ritual, Refining Akarayu’s Identity
Brand Audit & Strategy
We began by listening to real concerns : sensitivity, imbalance, stress. Our research revealed that the most loved haircare brands succeed when they combine science-backed credibility with emotional connection. From this emerged Akarayu’s essence: The roots of self-love ritual, a scalp-first approach that unites natural efficacy and soulful care.
Visual Identity & Implementation
Every detail of Akarayu’s design mirrors its philosophy. The logo is gentle yet assured, typography clean and breathable, the palette soothing yet confident. Together, they form an identity that feels clinical but calming, as if care itself was designed into every line and texture.
Activation & Experience
From naming exploration to packaging and photography, Egghead ensured that Akarayu’s story is told through every sensory detail. The result is a brand that lives at the intersection of science and serenity, one that reminds people that caring for the scalp is caring for the self.
