DJOY
Spreading Joy and Prosperity in the Vape Industry
Djoy is a fresh entrant in the vape industry, built on a mission to deliver happiness “whenever, wherever.” The name “Djoy” originates from the word “joy,” while the brand identity incorporates two core elements: logotype and logomark.
- Brand Concept and Naming
- Brand Identity Design
- Packaging Design
The Brand Identity
Logotype
A clean, bold representation of “Djoy” that embodies modernity and approachability.
Logomark
The number 9, symbolizing luck and prosperity, giving the brand an auspicious and memorable edge.
As a newcomer in an already competitive and evolving vape market, Djoy needed to carve a distinct identity that resonated with its target audience.
The Challenge
Brand Differentiation
Standing out among well-established competitors.
Market Penetration
Finding a creative yet effective way to position Djoy as a preferred choice in the vape market.
WOW Company engaged EGGHEAD to develop a branding and packaging strategy that would make Djoy impossible to overlook.
Our Solution
To address the challenges, EGGHEAD crafted a cohesive brand identity and packaging design that:
• Highlighted joy and positivity through vibrant, attention-grabbing visuals.
• Incorporated minimalistic yet premium design elements to establish trust and sophistication.
• Leveraged the symbolism of the number 9 to appeal to cultural sentiments of luck and prosperity.
The Impact
The reimagined brand and packaging enabled Djoy to:
• Stand out on shelves and online platforms, capturing the curiosity of first-time customers.
• Build a strong connection with its audience through its uplifting narrative and culturally relevant symbolism.
With Djoy, we didn’t just create a brand—we ignited a movement of happiness and prosperity.
