MY LOVE
My Love: Where Comfort Meets Elegance.
Since 1999, My Love has been a well-established bedding brand in Indonesia, known for its high-quality materials and family-oriented communication. With a legacy of providing comfort and trendy designs, My Love has become a household name for generations. The brand emphasizes softness, coolness, and premium quality, making it the preferred choice for families seeking the perfect blend of style and functionality.
- Brand Audit
- Brand Strategy Development
- Visual Identity Enhancement
- Marketing Tools
- Product Expansion
Challenge
Despite its strong market presence, My Love faced challenges in differentiating its identity amidst a competitive landscape. The brand needed to refine its communication and visual elements to resonate more deeply with its target audience while maintaining its family-centric values. Additionally, the packaging and branding hierarchy required clarity to enhance consumer recognition and loyalty. To address these challenges, My Love collaborated with EGGHEAD to redefine its identity and elevate its market positioning.
Solution
EGGHEAD conducted a comprehensive brand audit focusing on communication, visual identity, and market positioning. The solution included refining My Love’s communication strategy to emphasize its family-oriented essence while introducing modern, trendy motifs to attract younger demographics. EGGHEAD enhanced the visual identity by incorporating feminine and comfortable visuals with dominant colors like pink, light brown, and silver, evoking warmth and elegance. The packaging was redesigned with a clear hierarchy, contrasting colors, and consistent branding across all products. Marketing efforts were amplified through social media, TV commercials, and collaborations with KOL supported by engaging campaigns. Additionally, EGGHEAD supported the expansion of My Love’s product line, introducing new categories such as blankets, carpets, pillows to broader audience.
