Fairway Place Golf Residence
The Hidden Beauty of Signature Modernland Development.
The client came to EGGHEAD with a vision to build a luxury golf resort that complements the modern golf experience. Modern Golf & Country Club is located in the heart of Tangerang City and is claimed to be a world-class driving range and one of the best places to golf in Indonesia. The apartment was built by the nation-leading property developer, Modernland Realty Group.
- Brand Visual Analysis
- Brand Identity
- Brand Implementation
- Brand Strategy
- KOL & Social Media Management
- Product Photography
- Event Supervision
Our team assisted in the brand naming creation until logo development. We brought the brand to life with Fairway Place as the favored choice of brand name, presenting a whole new definition of lush modern living. Our designer team helped in crafting a logo that was born by the idea of hidden beauty visual concept.
Challenge(s)
The client came to EGGHEAD with a vision to build a luxury golf resort that complements the modern golf experience. Modern Golf & Country Club is located in the heart of Tangerang City and is claimed to be a world-class driving range and one of the best places to golf in Indonesia. The apartment was built by the nation-leading property developer, Modernland Realty Group.
EGGHEAD helped manage and produce contents for Ajinomoto®’s social media in which the event were divided into three phases: Pre-Event, During Event, and Post Event. Each has the objective to raise their curiosity and lure the audience into participating in the event of Ajinomoto® Gyoza. EGGHEAD also further amplified the event promotion by managing the KOL usage in which it is aligned with Ajinomoto®’s targeted audience.
For the offline campaign activation, we crafted a whole experience for the targeted audience of Ajinomoto®. EGGHEAD delivered merchandise designs, booth designs, brochures and placards, marketing aid, and many more visual and printed deliverables in order to support the offline event. EGGHEAD also partnered with Papaya Fresh Gallery to strategically place the campaign booth, which were in: Papaya Fresh Gallery Blok M, Papaya Fresh Gallery Citywalk Sudirman, and Papaya Fresh Gallery Cikarang.
Through these executions, it is undeniable that the results show how the market enjoyed the delightful taste of Ajinomoto® Gyoza. Ajinomoto® thus gained valuable insights and is now ready to spread the enjoyable taste of Gyoza to Indonesia’s consumers.
Result
Our team assisted in the brand naming creation until logo development. We brought the brand to life with Fairway Place as the favored choice of brand name, presenting a whole new definition of lush modern living. We also helped in crafting a logo that was born by the idea of hidden beauty visual concept.
EGGHEAD helped manage and produce contents for Ajinomoto®’s social media in which the event were divided into three phases: Pre-Event, During Event, and Post Event. Each has the objective to raise their curiosity and lure the audience into participating in the event of Ajinomoto® Gyoza. EGGHEAD also further amplified the event promotion by managing the KOL usage in which it is aligned with Ajinomoto®’s targeted audience.
For the offline campaign activation, we crafted a whole experience for the targeted audience of Ajinomoto®. EGGHEAD delivered merchandise designs, booth designs, brochures and placards, marketing aid, and many more visual and printed deliverables in order to support the offline event. EGGHEAD also partnered with Papaya Fresh Gallery to strategically place the campaign booth, which were in: Papaya Fresh Gallery Blok M, Papaya Fresh Gallery Citywalk Sudirman, and Papaya Fresh Gallery Cikarang.
Through these executions, it is undeniable that the results show how the market enjoyed the delightful taste of Ajinomoto® Gyoza. Ajinomoto® thus gained valuable insights and is now ready to spread the enjoyable taste of Gyoza to Indonesia’s consumers.
