Sweet Moments, Sweeter Getaways.
Good Time partnered with Traveloka to spark joy through a one-of-a-kind packaging collaboration that celebrates the shared love for discovery, both in travel and in taste. Combining Good Time’s indulgent cookie heritage with Traveloka’s adventurous spirit, the collaboration turns every bite into a little moment of escape, a reminder that joy can be found in the simplest pleasures.
Happiness That Takes you Places
Egghead crafted the concept of The Taste of Escape to bring a sense of adventure into every Good Time bite. This concept connects the joy of snacking with the excitement of travel, transforming familiar indulgence into a moment of escape. Visually rich and emotionally uplifting, it captures what Good Time and Traveloka share best: happiness that takes you places.
Designing Delight, One Bite at a Time
Egghead started the process with a brand audit to understand both brands’ shared values: joy, connection, and positivity and translated them into a unified design narrative. From color harmony to visual composition, every element was crafted to balance playfulness with wanderlust. The result is a packaging series that doesn’t just hold cookies, but tells a story of taste, travel, and togetherness.
Brand Audit & Strategy
Egghead started the process with a brand audit to understand both brands’ shared values: joy, connection, and positivity and translated them into a unified design narrative.
Packaging Design
From color harmony to visual composition, every element was crafted to balance playfulness with wanderlust. The result is a packaging series that doesn’t just hold cookies, but tells a story of taste, travel, and togetherness.
