RAKU
Where Every Flame Tells a Story of Warmth
Raku is an authentic Japanese teppanyaki restaurant by Tribina Group, the force behind iconic brands like Shihlin and Heavenly Wang. Raku introduces a new chapter of teppanyaki – one that’s refined, soulful, and full of warmth, built upon the spirit of Omotenashi, wholehearted Japanese hospitality.
- Brand Audit & Strategy
- Brand Implementation
From the Heat of the Teppan, to the Warmth of Connection
Every dish at Raku begins with fire, but it ends with feeling. Egghead partnered with Tribina Group to turn the art of teppanyaki into a full-bodied experience of connection, joy, and authenticity. The goal: to bring back the human warmth that lives in every sizzle, every spark, every shared smile around the grill.
Reimagining Raku, From Fire to Flavor
Brand Audit & Strategy
Through research and site immersion, we discovered a whitespace in the market for teppanyaki that feels intimate yet elegant. Raku’s positioning was built around this insight, a modern take that celebrates craftsmanship, performance, and the emotional spark of togetherness.
Visual Identity & Implementation
At the heart of the brand lies a symbol that embodies its essence- a modern interpretation of “Raku,” meaning happiness. The logo unites three elements: fire, the teppan’s rectangular form, and a kanji inspired mark representing joy. With sleek geometry and warmth in tone, it becomes both a statement and a feeling. Egghead expanded this across signage, uniforms, menus, packaging, and interiors, ensuring every detail resonates with refined authenticity.
Activation & Experience
From the glow of the grill to the glow of the logo, Raku’s story unfolds across every touchpoint. Egghead helped the brand express that connection between heat and heart- where every flame tells a story, and joy takes shape, one teppan at a time.
