Investing in People,
Empowering The Future
- Brand Audit
- Brand Strategy
- Brand Implementation
Despite known as one of the fastest growing funding company, ESTA was little known among the market. Behind this lack of recognition was a fractured corporate identity. ESTA need to define its essence to strengthen its brand.
One Identity for Brighter Future
A new brand architecture system tied the parent brand to its subsidiaries. Group-level operations used the ESTA name as an umbrella brand under which the original names were retained.
The new identity system of ESTA tied together with all brand implementations.
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Empowers People Through Social Gathering
Knowing as the company that empowers mostly mothers who want to open a business or expand it, ESTA provided funding that made their dreams possible.
