Elevating Korean Cuisine in the Heart of Jakarta
- Logo Design
- Menu Design
- Photography
- Stationeries
- Marketing Tools
- Brand Guideline
In Jakarta’s booming dining scene, Korean restaurants are abundant, yet few truly capture the authentic essence of high-quality Korean cuisine. Many focus on fast and casual dining, leaving a gap for discerning customers seeking a premium, refined Korean dining experience. The need for a restaurant that emphasizes culinary excellence and a luxurious dining atmosphere is clear—one that raises the standard for Korean food in the city.
Crafting an Exceptional Identity
To meet this demand, the challenge was to create a brand that embodies the sophistication and high-end quality of traditional Korean cuisine. Doeun, led by its visionary chef, had to not only serve exceptional food but also craft an identity that resonates with Jakarta’s upscale diners. The restaurant needed to reflect exclusivity, elegance, and authenticity, positioning itself as the definitive destination for Korean luxury dining in the prestigious Menteng area.
Journey to the Unparrallel Korean Dining Experience
To achieve this, Egghead, the creative agency behind Doeun’s brand identity, carefully crafted a visual and conceptual narrative that merged tradition with modern luxury. Using elements of Korean characters and design motifs, Egghead developed an identity that radiates authenticity while embodying an elevated, premium feel. Every touchpoint, from the logo to the restaurant's interior design, was meticulously chosen to convey the essence of high-end Korean cuisine. This approach ensures that every guest who dines at Doeun experiences not just a meal, but an unforgettable journey into the finest Korean gastronomy.
