Imperial Lamian Chicago is set to change Chicago’s perception of fine Chinese Food. One of Indonesia’s leading F&B groups, Imperial Group knows the value and greatness of authentic Chinese cuisine and does not spare any efforts in convincing people of it. Egghead is proud of helping the restaurant shape its brand to be relevant and loved by locals as well as international customers who flood the Windy City.
Chinese cuisine is more than wok noodles, siew mais and Peking ducks, while contemporary Chinese brands are not about brushstrokes, dragons and bamboo shoots. An understanding about modern China and the actual environment of the restaurant helped shaping the positioning of Imperial Lamian Chicago. Rounds of discussions and simulations provided valuable insight that helped refine the output. By doing this, Imperial Lamian became the outlier and trend-setter, inviting guests to experience another kind of China that –in the States– is not much seen yet.
As a proof, just a few months after the opening, Imperial Lamian Chicago has won over the hearts of fellow Chicagoans as reflected in Chicago Magazine’s Reader’s Choice. It also tops the list of Chicago’s best brunch venue, made it into the Hottest Restaurants in Chicago, and is named as one of the best places to celebrate Mother’s Day in Chicago. On top of that Imperial Lamian Chicago has received favorable reviews, such as from Michael Nagrant and Elizabeth Atkinson.
We are truly pleased to have been on this journey and wish Imperial Lamian Chicago and Imperial Group nothing but the best for the future!