Manufactured in 1993, Weidenmann is a local manufacturer specializing in outdoor footwear. The adventurous journey started with a variety of hiking sandals, then escalated to mountaineering boots and daily wear shoes with constant up-to-date modifications. With its durability and reliable superiority, Weidenmann is trusted by their market and has distributed its products across the nation.


brand audit, brand strategy, brand implementation
Egghead - Weidenmann - Logo Design

Local Made, Premium Grade

Egghead - Weidenmann - Logogram Design

Staing Still is an Encumbrance


After taking a deeper look into the brand, we learned that Weidenmann does not possess appealing packaging, marketing activity, and being in the loop. Those shortcomings lead them to remain unknown and outdated for their target market. As wanderers keep seeking adventure in the present-day, how will Weidenmann become their intended users’ forerunner?

Comfortable and Durable Outdoor Shoes


Many other outdoor footwear brands decipher ‘adventure’ as something mysterious and the experience of journeying out alone. Meanwhile, Weidenmann awakens the soul of ‘adventure’ by instilling the essence of togetherness into their products. Weidenmann's brand personality is created to reflect Indonesian consumer habits who seem to find a great deal of contentment when they wander and explore the world together. 

Egghead - Weidenmann - Shoes
Egghead - Weidenmann - Poster

Great Shoes Will Walk You to Great Places & Introduces to Great Wonders.

Egghead - Weidenmann - Packaging Design Egghead - Weidenmann - Hangtag Design
Egghead - Weidenmann - Logo Implementation Egghead - Weidenmann - Hangtag Design
Egghead - Weidenmann - Stationery Design
Egghead - Weidenmann - Business Card Design