From way back, teatime has deeply rooted in Indonesian culture. It is no secret that tea facilitates dialogue and creates a gentle bond in our society. The instant tea leaves meet water, the magic unravels itself: The leaves’ dance-like movement, which gradually dyes the water a reddish hue. As the tea leaves bloom in the water, so does Ping’s identity.
From color to emotion. One might say there is no magical potion for healing every pain, for a day’s worth of fatigue or for the people who suffer from love-sick. However, a cup of tea will do an excellent job of helping to cope with nearly any feeling. We used this idea to elevate the packaging experience: Different hues to celebrate each specific emotion.
The visual expression, starting with its identity, reinforced the brand’s quality. The organic “P” logogram speaks to their delicate poise and artistry. The sleek black color and a touch of gold grant the packaging confidence, while a seamless line illustration style further boosts their exclusivity. Armed with its new visual, Ping strives to provide its customers with the ideal tea experience.