Egghead see that the previous look of Namastra can be improve and develop towards their vision; modern, professional and enthusiastic. Following their mission, Egghead created a proposition for Namastra as the bridge between people and opportunities – “Connecting Opportunities”.
In order to connect people with opportunities, Egghead discover that Namastra must perceive as a friendly, humble yet trustworthy Cooperative.
In result, Egghead created the logogram as a symbol of growth and ‘helping hand’ with a minimalist san serif font — which then are use as the supergraphic. Blue for the dominant color, not too dull and not too basic — just the right friendly blue, together with coral red and pine green.